Project Type
UX/UI, Brand expansion
Contribution
Senior Designer
Team
CD – Matthew Majcher
AM - Megan Harrington
Copy - Erin Riley
Agency
Envoy
The road to somewhere new isn’t always smooth sailing. Our journey toward building Corvel’s new visual identity had it’s fair share of bumps along the way. We overcame challenge after challenge in collaboration with a client who was resistant to conventional brand practices. Successfully delivering a tailored solution that aligns with their unique preferences while maintaining functionality and brand coherence.
By utilizing their legacy brand elements in new ways and pairing them with modern design motifs we crafted a confident yet personable visual language that sets them apart from their competitors and clearly communicates their commitment to providing outstanding services and superior technology.
Digital Assets
The design system started with their website and expanded to their case management platform and multiple campaign landing pages.
We reserved their primary brand color, cobalt blue, for important and impactful moments. Secondary hues are used sparingly as pops of color within imagery or small UI elements.
Printed Matter
All print assets were updated using the same system as the website with additional treatments added to headlines as a way to increase their visual hierarchy within the composition.
Small UI elements are used to tell a bigger story and tie in their position as a technology first company.