Corvel

Project Type

UX/UI, Brand expansion

Contribution

Senior Designer

Team

CD – Matthew Majcher
AM - Megan Harrington
Copy - Erin Riley

Agency

Envoy

CorVel is a risk and healthcare management solutions company that has been around for over 30 years. They partnered with Envoy to create a modern, impactful visual identity and a wide reaching design system that stands out in a sea of sameness within an industry that doesn't traditionally prioritize design.

Overview

Learning from the past to build the future

The road to somewhere new isn’t always smooth sailing. Our journey toward building Corvel’s new visual identity had it’s fair share of bumps along the way. We overcame challenge after challenge in collaboration with a client who was resistant to conventional brand practices. Successfully delivering a tailored solution that aligns with their unique preferences while maintaining functionality and brand coherence.

By utilizing their legacy brand elements in new ways and pairing them with modern design motifs we crafted a confident yet personable visual language that sets them apart from their competitors and clearly communicates their commitment to providing outstanding services and superior technology.

Digital Assets

The design system started with their website and expanded to their case management platform and multiple campaign landing pages.

We reserved their primary brand color, cobalt blue, for important and impactful moments. Secondary hues are used sparingly as pops of color within imagery or small UI elements.

Printed Matter

All print assets were updated using the same system as the website with additional treatments added to headlines as a way to increase their visual hierarchy within the composition.

Small UI elements are used to tell a bigger story and tie in their position as a technology first company.