YUM

Project Type

Product Design

Contribution

UX/UI Designer

Year

2022

Agency

UX Bootcamp

Yum is a restaurant curation app that leverages a user's social network to recommend dining options for every occasion.

Overview

A social network for foodies

This idea for this product was derived from a problem experienced by people who prefer not to leave a meal to chance. When you go looking for a good restaurant recommendation, where do you turn? Friends and family, social media, Yelp, Google? All of the above? What if there was one place where you could find both great recommendations and all the other small details needed to ensure the best dining experience possible in one unified platform?

YUM curates, personalizes, and streamlines the restaurant finding experience while connecting users to a network of fellow foodies.

Challenge

Design a restaurant search engine that combines all the features people use between multiple apps to create a seamless search, save, and share experience.

Solution

By combining and improving upon the top feature set of competitors, YUM simplifies and socializes the process of finding, saving, and sharing restaurants options.

Discover

What are the key ingredients to cook up an 5-star restaurant finding experience?

I went on a culinary treasure hunt to find out what makes foodies tick. This involved a survey of 16 people (aged 25–35), juicy one-on-one interviews with 4 of those participants, and comprehensive competitive analysis of 5 products with similar functionality. The main goal was to really get inside people's heads to better understand their needs for discovering, saving, and sharing their favorite restaurants.

Key Takeaways

  • All participants used a combination of apps to find, save and share restaurants
  • Customization using filters is highly valued so each individual can curate their results by personal preference.
  • Major products in the market feel impersonal, outdated and untrustworthy
  • A map with a clear tagging system is paramount to make results easily scannable when searching by location
Define

Differentiating in a jam-packed market.

After conducting user interviews, I categorized all participants' responses using an affinity map and feature prioritization to identity high-level themes and opportunities as well as specific pain points that I could focus and improve upon.

My analysis revealed that there was an opportunity to design a product centered around personalization and social curation. The aim was to help people find the best restaurants and share their recommendations with their social network in a single, streamlined product.

A user persona was also created based on the collected data to guide my decision-making process and ensure that the product focused on solving specific user pain points, frustrations, and goals.

Ideate

Whipping up a smoother experience.

To get the creative juices flowing, I started with rough sketches to figure out which elements were necessary for each screen. Then, I hopped into Figma to create a simple user flow and low-fidelity prototype to start user testing.

Next, a usability study was then conducted to identify specific areas  throughout the task flow where improvements or changes needed to be made. This test brought forth new ideas to further satisfy people’s needs, expectations and desires when using the product.

Refine

A gourmet approach to design

After implementing the changes and improvements that were needed on the low-fidelity prototype, I conducted one more usability test to solidify the flow and screen layouts to start high-fidelity execution. Before starting on the high-fi screens, a visual identity was created to give the product a unique look and feel that would stand out from competitors and resonate with users.

Drawing inspiration from fine dining restaurants, the UI design embraces a minimal touch and focuses on creating a refined, customer-centric experience.

Solution

The ultimate dining discovery toolkit

YUM is like a personal foodie assistant that takes all the hassle out of finding, saving, and sharing your favorite restaurants. It'll hook you up with other food-loving friends and only suggest the tastiest spots that match your cravings and past dining experience.

Problems Solved

  • Integrates searching, saving, and sharing into one product
  • Serves more personalized restaurant recommendations to each user
  • Provides a source of reputable reviews from trusted friends and influencers
  • Gives foodies a platform to connect and share their passion for great food
Sign In

Intro screen and onboarding

Search

Users land on the map screen after signing in and when opening the app, making searches quick and easy.

Save

After finding a restaurant, users can then save it and add it to as many lists as they'd like

Share

After saving they can share it with their friends or friend groups

Social Feed

Users can follow friends and read their reviews or write a review and share pictures of their own dining experiences

Profile & Lists

Profiles feature a recommendation section where users can add their top rated spots

Discover

YUM recommends restaurants based on a users location, friends, saved restaurants, and their positive posts and reviews.